URBANGREENARY is a portable care system.

Developed in Sweden by founders iMad Lameri and Nathalie Lameri.

Designed around one principle: remove what you don’t need. Most personal care products are water-heavy. Built for shelves. Not for movement.

We build differently.

Solid bars replace liquid products where possible. Liquids are used only where function requires it.

Less water.
Less volume.
Less to carry.

A system. Not separate products.

Everything is designed to work together: Bars as the core.

Liquids as support.
3D-printed infrastructure that holds it all in place.
One system.
Not a routine.

Designed and built in-house

All system components are designed and 3D printed in-house in our Sweden-based studio.

Trays. Cases. Capsules.
Produced on demand.
No unnecessary stock.
No excess production.

Built for the URBANGREENARY system — not around it.

Why it exists

Because personal care hasn’t caught up with how people live.

Too many products.
Too much water.
Too much space.

We reduce all of it. Not as a claim. As a design decision.